Essence Fest is an annual New Orleans celebration of music, art, fashion, food and fun. Black men and women from around the country flock to this festival every year to experience the culture, vibes, to see, and be seen. Even though the Essence Fest is not primarily a music festival, the line up is always star studded. Like most festivals, you are able to purchase VIP packages for an elevated experience. I decided to create a colorful publication that would be mailed to the customer along with the rest of the VIP packet. Inside the publication are schedules, lists of perks for VIP, select restaurants that will provide discounts for VIP members, and most importantly the VIP passes.
